Robinhood

Gen-Z is largely not in the stock market, citing lack of information as a primary barrier.

Teach the stock market in the context of something they know well: social media.

Introducing StockTok, a partnership with TikTok bringing the stock market to your feed. As users engage with content, Robinhood translates social terms to "stock talk." Users can practice what they've learned natively, investing in creators and hashtags. By showing the similarities of the two markets, Robinhood bridges access to understanding.

2025