PROVING DOING WHAT'S RIGHT DOESN'T HAVE TO BE A SACRIFICE
PROVING DOING WHAT'S RIGHT DOESN'T HAVE TO BE A SACRIFICE
CLIENT
Rivian RT1 Electric Truck
INSIGHT
People think buying an EV is a sacrifice.
BIG IDEA
The right thing, without compromising the fun thing.
EXECUTION
A Rivian sponsored 4th of July firework take-over, with a drone show instead. Fireworks are detrimental to the environment and Rivian would take a stance emphasizing environmental concerns and showing it doesn’t have to be a give and take. As shown below, a message would be displayed at the beginning of the show, making the connection.
DATE
2025
SERVICES
EMERGING TECH
EMERGING TECHNOLOGY: DRONE SHOW
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