EATING BALANCED MEALS SHOULDN'T FEEL LIKE PERFORMING BALANCING ACTS.
EATING BALANCED MEALS SHOULDN'T FEEL LIKE PERFORMING BALANCING ACTS.
CLIENT
HelloFresh
INSIGHT
Most people are too busy to eat as well as they'd like.
BIG IDEA
Balanced meals shouldn't be balancing acts.
EXECUTION
PRINT: Demands from a busy day are precariously balanced, with a complete meal at the top.
OOH: Literal balancing acts are placed throughout cities.
DATE
2025
SERVICES
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